Adams video week roundup!

Blimey lots has been going on over the last week, I hope it has been as hectic for you as it has been for me!

Monday started with continuing the design of the graphics for a recycling animation, a daunting task which put my drawing skills to the test. Bearing in mind I’ve spent the majority of the last year behind a camera, I took my time to learn the techniques I would need to use Illustrator properly. I would usually use Photoshop over Illustrator, but until I recently found out PS is not truly vector, and as I would be using a combination of the Pen tool and others to design the images this was very important, as I would need to transform the graphics later in After Effects.

My best mate Glen came down from Wycombe for a  surprise week to, so I spent plenty of time catching up with him and chatting about work. He gave me so very important advice; “Everything is too complicated these days, you should keep it simple and your audience won’t know the difference, especially if it is moving and animated anyway.” True words, and I took Glens advice which not only sped up the process, but made me more confident with the work I was producing.

Here’s a screenshot to show all of them! (I think I am working on a 10K canvas).

screenshot graphics design drawing art 2d vector create illustrator

The graphics design has been on-going, I practiced when I was first commissioned, but it just shows how familiarizing yourself with the tools and applications can ease your work! A very very important part of this process was to intensively storyboard and plan each scene, so I know what graphics can be generated beforehand, so I spent a good couple of days story boarding and sketching the graphics I would need, followed by a long list of assets I would go on to to create.

Pre-vis sketches:

design plan planning graphics creation motion animation

For the rest of the week I started importing the graphics into After Effects, and setting up the 15 scenes. I am finally starting to see progress! I am still working on this section, and it will take another week or so to complete all the animations. Again, I storyboarded this in the planning, so I know exactly what to produce for which scene which saves so much time. Also, the best thing about this planning part is that it does not have to be a work of art to depict your ideas, just a simple sketch to represent what you will need to create.

graphic storyboard plan pre-production animation motion graphics

On Thursday I joined a crew of fashion designers, hair stylists and models to film a magazine photoshoot for Sherman Hawthorne (the hair stylist and creative director of the shoot) at The Lemonade Factory studios on Queenstown road. With eccentric styles and art direction, I set about to capture high contrast, dramatic footage which will compliment the photos. It was an early start, here I am waiting for my train at Clapham Junction;

video shoot equipment kit list manfrotto camera dslr fashion hair photoshoot lemonade factory

I was a single shooter, I had the pleasure of transporting the equipment to the shoot which included a steadicam vest that I ended up not using. I’ve learned my lesson here not to take extra kit!

My kit list was as follows:

Canon 5DmkIII (A camera), Canon 60D (B camera)

Tamron 24-70 F/2.8 VC, Samyang 14mm T/3.1 cine, Samyang 35mm T/1.5 cine, Nikkor 50mm F/1.4 manual, Samyang 85mm T/1.5 cine, Sigma 70-200 F/2.8 OS

Manfrotto 755CX3, Manfrotto MVH700AH, Manfrotto Hydra arm and super clamp,

CamSmart camera rig + Lilliput field monitor, CamSmart Stabilizer vest, Flycam Nano

Zoom H6, Rotolight Roto-mic.

As with all of these shoots, time runs short so I was restricted to short burst of filming time with the models to capture the specific ethereal and industrial motif, but I also shot around the photographer to maximize my usable footage. I made use of the 50fps slow motion for the moving shots, so that the models movements are exaggerated, as well as stabilizing the shot.

As the props included wire fencing and chicken wire, aliasing was a problem when shooting shallow depth of field, or at an angle to the object. To remedy this I used a lower aperture (F/4-5.6) for some shots, but also I can add a Gaussian blur in Premiere Pro when editing to soften the lines, gently smoothing out unwanted aliasing.

A couple of frame grabs from the shoot!

fashion photo video shoot at the lemonade factory cinematic videography steadicam Here I’m using a moving shot to create a distorted perspective from outside of the set.

fashion photo video shoot the lemonade factory cinematic videography trapped cage bw Here I use a low angle shot, removing the identity of the model to create a ‘trapped’ and ‘mysterious’ feel to the model, and why she is in the box.

Weekends are always working weekend for creatives and freelancers. I spent yesterday working on the animation of the recycling project again, continuing to compose the scenes using simple 2D shapes and animation styles that have become very popular recently.

I also came across this post from Chase Jarvis about how to manage your time properly, its a great post with a detailed outline of 90-minute working slots that should improve your productivity, I urge you to read it if you’re someone like me who can’t stop working, then apply the plan to your working life. I know I will be!

Do Less = Do More by Chase Jarvis

I haven’t had many #videoquestions come in recently, so please keep them coming so I can help with tips for the community of videographers and creatives! Send them over to me @Plowman91 on Twitter.

Finally, ending with a must watch video, check out Philip Bloom’s video shot with the Blackmagic Production Camera, the 4K one at Miami Beach, what do you think of it? Is it worth investing now the Panasonic GH4 is on pre-order and it looks like Sony will have a 4K DSLR announcement coming at NAB2014 too..!!

Philip Blooms Four Corners Miami Beach (Blackmagic 4K camera)

That’s all for now folks! Keep the creative juices flowing!

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Why is music so important to your production?

As videographers come and go, especially those that focus more on the visuals rather than the audio aspect of production, some may not realize the importance of the sound that accompanies the visuals. It builds atmosphere, tension, and can play on many different emotions and feelings that is just not possible through visuals (hearing someone behind you for example).

Remember, AUDIO is 50% of a final video or film, the other 50% is the VISUALS. Without good audio, your audiences perception of the recreated reality portrayed in the visuals becomes blurred as it is not realistic to hear naturally, think about it!

If you are working on a production where you know the quality of the audio or visuals will be compromised, then have a back up plan! I shoot all the time on my Canon 60D, DSLR’s having notoriously terrible in built microphones so I overcome this in ENG situations by using a RODE Videomic, which does the job. However, for exceptionally clean and high quality audio recording an external mic+recorder device is crucial especially for talking heads! I used the Zoom H2 audio recorder to capture the sound externally, to then sync up in post.

A GREAT TIP!! If you are in a shooting situation that allows; set the camera and audio device recording and clap. This will create a spike in the audio waveform and will make it so much easier to sync up later on!

My reason for discussing; I’m currently choosing the accompanying music for the GLF conference video. I use a site called Audio Network to source most of my audio media as it has great creative commons uses and is reasonably priced too, as well as having such a vast array of production style music.

So far, to go with the up-beat and enthusiastic, youthful visuals I have chosen these two to go with the visuals; let me know what you think!

If You Wanna

How’s It Going?

I look forward to hearing your thoughts on the music, and any similar production questions or issues you may be having!