I am not a yes man. I will never say yes to doing something I haven’t had experience in, as it can just cause anger, frustration and disappointment from both myself and the client, especially if I don’t deliver what is expected.
Photography for me is one of those disciplines. Personally I am not a photographer, I don’t have an education or background in still photography apart from graphics and VFX, so I go against one of my own rules here purely because of the following reasons, that may be applicable to you too!
1) I learned videography and production on broadcast video cameras, transitioning to DSLR through the wedding film job I do; I was heavily trained and now 3 years on my 5D mkIII is my port of call. Many will be in the same position as me here and will follow the exposure triangle (aperture, shutter speed, ISO).
2) While at university, and still now I study cinematic and storytelling techniques (it wasn’t included in my Television and Video Technology BSc. course). Whether it be moving the camera or with a static shot, the composition of storytelling is a present and constant thought in my work.
3) I have prepared myself heavily with the correct equipment and research to use; high speed lenses, a range of lights to compose the image, building mood boards and finding out the clients requirements (as well as any inspiration they have that will add).
4) My client is very happy with what I produce, and if they weren’t they wouldn’t ask me to work with them again.
Note: I never advertise myself as a photographer.
That makes me confident to go out and take some photos of flowers for a florist, which I am doing today!
Transferring the skills from DSLR videography to photography have been easier for me, probably because I always shoot in manual, I love taking my camera out with me wherever I go, and the storytelling techniques of composing images are still present in photos like they are in video.
If however you find it a little more difficult, consult the exposure triangle, and keep a couple of things in mind;
Aperture – Wide open allows lots of light to enter, shallow depth of field. A narrow aperture reduces the light making the image darker, and creating a deep depth of field. Using focus and blur is one of the main tools the director uses to concentrate the audiences attention onto specific details.
Shutter speed – Controls the motion due to how long the sensor is exposed to the light. A fast shutter captures fast motion with minimal blur (sports and outdoor), a slow shutter means the sensor is exposed for longer, allowing the subjects to move in the frame while it is open, creating blur.
ISO – Digital noise added to increase the image exposure. Low ISO results in low noise, crisp images but with no added exposure, where high ISO will increase your exposure but will introduce digital noise that is more visible in dark situations.
Other key points to remember: White Balance/Colour Temperature – make sure your whites are white and your blacks are black. This depends on what light you are using, daylight for example is 5600K, but Tungsten is 3200K.
Make sure your camera is set to capture RAW and JPEG images to allow for greater definition when editing the pictures afterwards!
It is worth a go if you are confident you can produce the images your potential client is looking for. Being a videographer not a photographer, I do not charge a standard fee to have me out for an hour and to post process the images later. This is for two reasons; I am a new business, and so is my client. Why out price your skills and make it a hard decision for your potential client to use you? Secondly, like I keep mentioning I am not a photographer and although I have rates and targets to meet financially, I see this more of getting out with the camera to be creative for an afternoon rather than a job.
Some points to consider if you are ever approached by someone who requires something different from your usual line of work! Do not forget to do your research though. Unfortunately I have had a number of experiences of photographers embarking on video without understanding the full production process, where I’ve been asked by their client to correct the mistakes.. So if you’re a photographer doing video, again have confidence in that you will be able to produce exactly what is expected, and with the internet being the biggest learning and education network, there really is no excuse nowadays!