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Colour grading to achieve a ‘gritty’ yet cinematic look.

As you know I filmed some great material for a Canon/Manfrotto/Elinchrom promo video, which is going to be shown at The Societies SWPP conference next week.

Todays challenge was to grade one of the videos; here are a couple of screenshots to show you what I was working with. The first is my first grade, which I then changed shown in the second.

grading in magic bullet for canon promo video

The colour balance was not good in the gym that we were shooting in, so try and overcome the warm/green hue I applied a blue tint to the image, as well as adding negative bleach bypass to give it that film process look. I then adjusted the grade, removing the blue tint as throughout the clips it did not look good all the way through. I then added a knock of contrast to enhance the colour and depth of the image.

grading in magic bullet for canon promo video

The video will be available to watch possibly next week or the week after!


About Adam Plowden Videography

Adam Plowden is a videographer and motion graphics artist from Surrey. He graduated with a 1st BSc. Hons in Television and Video Technology, after realizing his creative passion for media. Being a motivated opportunist, he’s had the pleasure of working with many companies and brands producing cinematic immersive videos and media, gaining industry experience, a vast skill set and recognition in the industry; recently winning an honorary membership to the IET and the Engineering Student Award from the IABM.

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