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Fuji’s budget Cabrio 19-90 and 85-300 zoom lenses.

David Suddaby, Director of Photography/Cinematographer Toronto


I finished shooting a project with Elle Magazine where I used both of Fuji’s Cabrio lenses. “Cabrio” is in reference to a small, compact convertible sports car and the naming probably has something to do with the lens’s small size and ability to “convert” with or without the zoom rockers.

In short, these lenses are the first to bridge video and cine production worlds because they feature a removable handgrip/zoom rocker so you can shoot ENG-style or cine-style. Both lenses are much shorter and lighter than full sized cine-zooms of the same focal length. For my application, they were the perfect choice because I needed a super-35 look but had to shoot ENG style and not stop the action too much.  We removed both zoom rockers so I could accommodate a preston follow focus but I still needed a zoom lens that was physically compact and lightweight (less than six pounds)  and…

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About Adam Plowden Videography

Adam Plowden is a videographer and motion graphics artist from Surrey. He graduated with a 1st BSc. Hons in Television and Video Technology, after realizing his creative passion for media. Being a motivated opportunist, he’s had the pleasure of working with many companies and brands producing cinematic immersive videos and media, gaining industry experience, a vast skill set and recognition in the industry; recently winning an honorary membership to the IET and the Engineering Student Award from the IABM.

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